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Plan.Net Campaign becomes global online lead agency for Bosch Home Appliances. The objectives are to implement and develope the global online communications strategy and to increase international brand awareness. Plan.Net Media and Serviceplan Campaign already work for BSH Hausgeräte Germany.

Munich 18. May 2015 — Plan.Net Campaign's pitch against four other agencies won the Bosch Home Appliances' global budget. The Munich-based digital agency has global responsibility, effective immediately, for the online communications of the company to increase international awareness and the reputation of Bosch Home Appliances' brands long term.
"The Plan.Net Group convinced us with their comprehensive service portfolio that covers all phases of the customer decision journey. The agency offers a complete one-stop service from creation to media planning," says Christian Tauer, Head of Online Marketing at Bosch Home Appliances. And Johannes Müller, Head of Global Brand Communication affirms: "In addition to their good understanding of the brand, we were impressed by their intercultural competence, which Plan.Net brings through its international activities."

"We were fascinated from the beginning by the inventor mentality of Bosch Home Appliances and their guiding principle of being a reliable partner to their customers. Our task now is to take the beliefs of founder Robert Bosch of more than 125 years ago, and to translate them into the digital world and fill them with life every day," says Axel Thomsen, Executive Creative Director of Plan.Net Campaign who has together with Reinhard Schneider, Managing Director Consulting, budgeting responsibility on the agency side.

The online media agency Plan.Net Media has worked for BSH Home Appliances Group in Germany since the end of 2013. In addition, Serviceplan Campaign also manages individual brands of the largest home appliance manufacturer in Europe since the beginning of 2014 on a project to project basis.

About the Plan.Net group

The Plan.Net Group is the leading digital agency in Germany, and is also among the largest independent digital agencies in Europe and is represented in more than 25 international locations - including, besides Munich, Hamburg and Brussels, Dubai, Milan, Paris, Vienna and Zurich. Founded in 1997 as a subsidiary of the Serviceplan Group, Plan.Net today, with its philosophy of "Creating Relevance", covers all facets of digital, interactive and integrated communications - from campaigns, websites, Internet portals and e-dialogue on media buying and planning or content, social and search-engine marketing to mobile advertising, including the development of apps for mobile devices worldwide. In total, around 700 people work for clients such as BMW, Lufthansa, IKEA, Media Markt, Consorsbank, Reckitt Benckiser, Weight Watchers and the ZDF.
Since July 2014, hmmh has become part of the Plan.Net's constellation. hmmh is one of Germany's leading agencies for digital commerce, offering, in line with its philosophy "consult - create – care", comprehensive advice and support from the idea through software development to complete online shop-management.


Claudia Kirchmair

Claudia Kirchmair
Corporate Communication & PR

+49 89 2050 2273

E-Mail: c.kirchmair(at)serviceplan.com