"Send your team a message!" - the slogan of a groundbreaking initiative, which gave football fans the opportunity to send a personal message in real time to be displayed on the stadium's interactive pitchside display. This project was brought to fruition by the Austrian sports betting company tipp3, Serviceplan Austria, Plan.Net Austria and the sports marketing agency sporteo.
This is how it works:
Fans in the stadium call up a mobile website on their smartphone, enter their name and the message with which they want to spur their team on and send this information. All messages are forwarded to a central editing system, where their content is checked, and they are then released to the pitchside LED display in the stadium. The messages are then shown in a time-controlled manner. They can be seen by all the spectators in the stadium and naturally by the players too. All released messages are also published on the customer's Twitter and Facebook channels.