We use cookies to analyse the views of our website. By using our website, you agree to such analyse.
More information

EN DE
Loading...

hotel.de

THE IDEA

In connection with the repositioning of the individual brands within the HRS GROUP there is a new target group definition for hotel.de. For this new target group, so-called explorers, the hotel.de website is also to be given a fresh, more appropriate appearance. The priority is to move from the current focus on usability (fast, simple, clear) to a far more emotional user experience that enthuses the target group and secures their loyalty.

The task was to design a new concept for the entire portal  with personas and user stories, prepare the internal board presentation, create responsive web designs for key pages (home page, search result, detail page, personal dashboard) and design 3 different mailing templates.

Info

Client
hotel.de AG

Branch
Online Hotel-Reservation-Services

Category
Website Relaunch

Alexandra Kaube

Alexandra Kaube
Managing Director

E-Mail: a.kaube@plan-net.at